Why Virtual Tours are More Important than Ever

Can you afford to lose 50% of your potential leads on a listing? Without utilizing virtual tour technology working in tandem with professional real estate photography, more than half of your potential clients won’t even consider starting the buyer’s journey. If you’re interested in maximizing the potential of your listing – and mitigating COVID-19’s disruptions to the real estate market – keep reading to discover what you need to know. COVID-19 has accelerated digital adoption by nearly a decade in just a matter of months. The result? If you don’t keep up with the digital adoption and transformation of your clients, or you’ll quickly be left behind. For those who want to be at the forefront of their industry – how can you exceed client expectations and the overall experience they’ve come to expect in 2020? One of the easiest ways is to partner with a real estate photographer who can create a professional virtual tour of your listing.

Why 360° Virtual Tours?

While 360° tours were once an optional avenue of promotion – the significant financial investment of homeownership in the middle of a pandemic still feels unsettling to many potential clients, with many buyers stating increased anxiety from not being able to determine the condition of a property and accurately judge a listing from photos alone. A professionally created 360° virtual tour is an effective way to relieve your potential leads from hesitation and present your property in its most accurate, physically impeccable – and most tech-savvy form possible. With recent data from the Zillow Group Consumer Housing Trends Report indicating that over 79% of home buyers are shopping for homes online, it's only logical to predict that number will grow as every industry across the globe moves towards greater digital aptitude.

Virtual Tours Aren’t Photo Slideshows

Your clients are tech-savvy and want the best experience while viewing properties. They want quality information, and they want it fast – with many depending on virtual tours to guide through the decision-making process.

To ensure your virtual tour exceeds expectations – and doesn’t come across as a mislabeled slideshow –ensure that your 360 virtual tour has the following:

  • A legitimate view of the home — not a rendering.

  • HD picture quality.

  • Accurate showing of the home’s highlights – such as distinctive outdoor spaces and unique features.

  • The ability to pan 360 degrees and gain seamless views of different rooms.

  • Compatibility with a large variety of devices — desktop, mobile, tablet, etc.

Don’t Wait. Take Action.

Whether your potential buyer is a foreign investor, someone who can’t see the home in person due to the pandemic, or simply someone who is relocating, equipping your Calgary real estate listing with a virtual tour will provide them with the buyer’s experience they’ve come to expect when considering a property. As Canadian real estate portals have reported an increase of 500% in requests for virtual home tours since the pandemic has unfolded, and provincial restrictions are continuing to be everchanging, contact us here to safeguard the marketability of your listing with industry-leading 360° tours.

What To Expect?

HDR 360° photos of your Calgary real estate listing will provide leads with a taste of what you offer, it’s a must-have for driving customers to your listing. Custom virtual tours are created specifically for your needs and each photo is edited by hand to show each space in the best way possible. Discover why we're the leading photographer for custom 360° Virtual Tours for Real Estate, Airbnb, Zillow, and Matterport, by clicking here.

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